Apple announces new iPods and Apple TV
The new iPod touch is packed with incredible new features including Apple's stunning Retina display, FaceTime video calling, HD video recording, Apple's A4 chip, 3-axis gyro, iOS 4.1 and Game Center—all combined in the thinnest and lightest iPod touch ever. The new iPod touch features up to 40 hours of music playback and seven hours of video playback on a single battery charge.
A completely redesigned iPod nano features Apple's Multi-Touch interface that lets users navigate their music collection by simply tapping or swiping a finger on the display. Nearly half the size and weight of the previous generation, the new iPod nano features a polished aluminum and glass enclosure with a built-in clip, making it instantly wearable. The new iPod nano features Genius Mixes, the ability to create and edit playlists, a built-in FM radio with live pause and up to 24 hours of music playback on a single battery charge.
The new redesigned iPod shuffle features both clickable "ring" buttons and Apple's innovative VoiceOver technology, enabling users to easily navigate their music and playlists without ever looking at their iPod shuffle. The new wearable iPod shuffle has an all-aluminum enclosure with a built-in clip and comes in five brilliant colors—silver, blue, green, orange and pink. With nearly 50 percent more battery life, the new iPod shuffle features over 15 hours of music playback on a single battery charge and offers 2GB of storage for just $49.
The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows on your HD TV for the breakthrough price of just $99. Apple TV users can choose from the largest online selection of HD movies to rent, including first run movies for just $4.99, and the largest online selection of HD TV show episodes to rent from ABC, ABC Family, Fox, Disney Channel and BBC America for just 99 cents.
The ultimate all-in-one. Turbocharged.
The new iMac is the ultimate all-in-one computer. Its Intel Core i3, i5, and i7 processors feature an advanced architecture and set new benchmarks for iMac performance. And fast discrete graphics processors now come standard in every iMac. The 21.5-inch and 27-inch widescreen displays are perfect for HD video, and the Apple Wireless Keyboard and Magic Mouse keep your desktop tidy. Starting at $1,199, the new iMac line is the fastest ever with dual-core processor speeds up to 3.6 GHz, quad-core speeds up to 2.93 GHz and discrete graphics including the powerful ATI Radeon HD 5750.
Introducing the new Mac mini. Redesigned in a very big way.
A completely redesigned, compact aluminum enclosure hides a powerful, full-size computer. And now with up to twice the graphics horsepower as before, Mac mini brings high performance to everything from 3D games to photos and video. Just connect Mac mini to your display, keyboard, mouse—even your HDTV, courtesy of a built-in HDMI port. It's still the world's most energy-efficient desktop computer. And it's the most affordable way to enjoy a Mac, available at Mac Pros for starting at $699.
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MacBook. Now with more speed, power, and battery life.
MacBook is a compact, full-featured notebook that offers great value. It features a sleek and durable polycarbonate unibody enclosure, and includes a built-in, 10-hour battery to stay productive all day without needing to recharge. Along with its NVIDIA GeForce 320M graphics card, Intel Core 2 Duo processor, and 2GB of memory, MacBook provides plenty of horsepower for everything you do. The new MacBook is available to order from Mac Pros for $999.
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The fastest, most powerful MacBook Pro ever. Times three.
The MacBook Pro line is updated with faster processors, powerful next-generation NVIDIA graphics and even longer battery life. The popular 13-inch MacBook Pro features the new NVIDIA GeForce 320M graphics processor for up to 80 percent faster graphics and a groundbreaking 10-hour built-in battery. The new 15-inch and 17-inch MacBook Pro models feature Intel Core i5 and i7 processors and Apple's new automatic graphics switching technology that toggles seamlessly between powerful NVIDIA GeForce GT 330M and energy efficient Intel HD Graphics processors. The new MacBook Pro line starts at $1,199 and is available now at Mac Pros.
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Apple TV 3.0 with New Interface, iTunes Genius and YouTube HD
Apple TV 3.0 software features a redesigned main menu that makes navigating your favorite content simpler and faster, and makes enjoying the largest selection of on-demand HD movie rentals and purchases, HD TV shows, music and podcasts from the iTunes Store even better on your TV. You can now enjoy iTunes Extras and iTunes LP in stunning fullscreen with your Apple TV, as well as listen to Genius Mixes and Internet radio through your home theater system. The new Apple TV software is available immediately free of charge to existing Apple TV owners, and Apple TV with 160GB capacity is available for just $229 at Mac Pros.
Magic Mouse: World's First Multi-Touch Mouse
Magic Mouse is the first mouse to use Apple's revolutionary Multi-Touch technology. Pioneered on iPhone, iPod touch and Mac notebook trackpads, Multi-Touch allows customers to navigate using intuitive finger gestures. Instead of mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Magic Mouse comes standard with the new iMac and will be available as a Mac accessory at just $69.
TV Commercial: Flying Carpet
Genie returns to tell Gary about the magic that's in store: our army of Apple experts, free Mac training, unrivaled customer support, and of course a showroom full of dazzling Apple products. Watch the ad.
iPod nano With Built-in Video Camera
The new iPod nano adds a video camera, mic and speaker in the world's most popular music player. Music lovers can now shoot video wherever they are, view it on their iPod nano and use their computers to easily transfer their videos to YouTube. The new iPod nano features an ultra-thin and sleek design with a larger 2.2-inch color display and gorgeous polished aluminum and glass enclosure. iPod nano also features a built-in FM radio with live pause and iTunes Tagging, as well as a built-in pedometer. The new iPod nano comes in an 8GB model for $149 and a 16GB model for $179, and is available at Mac Pros in seven brilliant colors including silver, black, purple, blue, green, orange, and pink.
Next Level Fun: the New iPod touch
The new iPod touch lineup starts at the breakthrough price of just $199, giving users a great iPod, a great pocket computer, a great game player and access to Apple's revolutionary App Store with over 75,000 applications. iPod touch features Apple's revolutionary Multi-Touch user interface, a gorgeous 3.5-inch widescreen glass display, Wi-Fi, Bluetooth, and a built-in accelerometer and speaker-all in an amazingly thin metal design that slips easily into your pocket. The 8GB iPod touch is now available at Mac Pros for just $199, along with new models which deliver twice the capacity for the same price, with the iPod touch 32GB model for $299 and 64GB model for $399.
iPod shuffle Now Starts at Just $59
iPod shuffle, the world's smallest music player and the first music player to talk to you, is now available starting at just $59 in five great colors. iPod shuffle's intuitive controls are conveniently located on the headphone cord, letting you navigate and enjoy music without even looking. With the press of a button, you can play, pause, adjust volume and switch playlists, plus the VoiceOver feature lets iPod shuffle speak song titles, artists and playlist names. The iPod shuffle is available at Mac Pros in a new 2GB model for just $59 and a 4GB model for $79, and both models come in silver, black, pink, blue, and green.
Trade In Your Old iPod, Save 10% On a New iPod
Customers can bring iPods they no longer want to Mac Pros, and those who drop off an iPod, iPod touch, iPod nano, iPod mini or iPod photo will receive a 10 percent discount on the purchase of a new iPod that day.
Working, recent-model iPods may qualify for higher trade-in credit on a case-by-case basis. Such appraised trade-in credit is instead of, not in addition to, a 10% discount.
What's in Store
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